Clear Purpose
Application information is used to review eligibility, contact you, support onboarding, and protect the application service.
Applicant Privacy
Privacy Policy
This policy explains how The Dolls Group handles information collected through VelvetDolls, including applications, optional website analytics, A/B testing data, and privacy choices.
Controlled Access
Applications and optional images are kept away from public website content and are available only to authorised application staff.
Your Choices
Optional analytics and A/B testing can be rejected or withdrawn without preventing you from submitting an application.
Last updated: 29 September 2026.
Who Is Responsible for Your Information
The Dolls Group operates VelvetDolls and is the controller responsible for personal information collected through this website and its application process. For privacy requests or questions, email applications@thedollsgroup.co.uk.
Information We Collect
The application form collects your full name, email address, WhatsApp or phone number, confirmation that you are 18 or over and have valid photo ID, acceptance of the Terms and Conditions, an optional different WhatsApp number, and up to three optional application images.
We also process submission and consent timestamps, a random submission reference, the website source, security and anti-spam results, and limited technical information needed for rate limiting, duplicate prevention, service security, and troubleshooting. We do not intentionally place applicant form fields in website analytics.
If you allow optional analytics or A/B testing, the website records events such as page views, form opens and submissions, referrer and campaign information, and the content variant shown to your browser.
Why We Use It and Our Lawful Bases
We process application information to take steps at your request before entering an arrangement with you and for our legitimate interests in assessing applications, communicating with applicants, providing onboarding support, and operating an effective application service.
We process age and valid-ID confirmations, security information, and limited records where necessary to meet legal obligations and for our legitimate interests in running an adults-only service, preventing misuse and fraud, and protecting applicants, staff, and our systems.
We send application confirmation and service emails because they are part of the application you requested and support our legitimate interest in keeping you informed. Optional analytics and A/B testing rely on your consent, which you can withdraw through Cookie Settings at any time. We will not use your application details for marketing unless we ask for separate permission.
The website does not make solely automated decisions about you that produce legal or similarly significant effects.
Data Handling
Sharing, Security and Retention
We limit access to people and providers who need information to operate the application process and protect the service.
- Recipients Information may be shared with authorised Dolls Group application staff, the private TDG applications system, third-party platform onboarding services where required, our hosting and security providers, Cloudflare Turnstile, Microsoft 365 for application emails, and WhatsApp only if you choose to contact the team there. We do not sell applicant information.
- Secure form and images The browser submits to a same-origin endpoint. Optional images are validated, re-encoded, stripped of metadata where supported, temporarily held outside public uploads, securely forwarded, and removed from website temporary storage after forwarding or failure. The receiving applications system controls longer-term access.
- International transfers Some providers may process information outside the UK. Where UK adequacy regulations do not apply, we use appropriate safeguards such as the UK International Data Transfer Agreement or the UK Addendum to approved standard contractual clauses, together with supplementary protections where required. Contact us for more information about relevant safeguards.
- How long we keep your information We keep personal information only for as long as it is needed for the purpose for which it was collected, or where we must retain it to meet legal, accounting, security or regulatory obligations.
- Active members We retain the information needed to manage your account, platform registrations, earnings, payments, training, support and access to the portal while your relationship with The Dolls Group remains active.
- Inactive members An account will normally be marked inactive after 30 consecutive days without recorded earnings. We may retain the member's operational profile for up to 12 months from the date it becomes inactive. This allows us to deal with reactivation requests, outstanding payments, account queries, disputes, fraud prevention and security matters. At the end of this period, the account is reviewed. Personal information that is no longer required will be securely deleted or anonymised. Information will only be retained for longer where there is a documented legal or operational reason.
- Financial and legal records Certain payment, accounting and transaction records may need to be retained for longer to comply with tax, accounting or legal obligations. Access to these records is restricted and they will not be used for unrelated purposes.
- Support information Closed support tickets are normally removed three months after closure, unless they are still needed for an active complaint, dispute, safeguarding matter or legal obligation.
- Application information and images Application information is retained only while it is needed to process and manage the application. Application images are removed when an applicant is converted into a live member unless there is a lawful reason to retain them. Website relay files are temporary and are removed after forwarding or failure.
- Deletion requests You may ask us to delete your personal information at any time through the Model Portal or by emailing applications@thedollsgroup.co.uk. We aim to process requests within 28 days and will respond within the applicable legal timeframe. The right to deletion is not absolute. We may retain limited information where this is necessary for outstanding payments, tax and accounting obligations, disputes, fraud prevention, security or the establishment, exercise or defence of legal claims. We will explain if any information cannot be deleted.
- Third-party platforms Deleting your account from The Dolls Group does not delete an account held independently by a third-party platform. You must contact the relevant third-party platform directly about information held by it.
- Backups Encrypted backups are retained according to our backup schedule and are not used as active records. Deleted information may remain in a restricted backup until that backup expires. If a backup is restored, applicable deletion and anonymisation actions will be reapplied.
- Your rights Depending on the circumstances, you may ask for access, correction, deletion, restriction, portability, or object to processing based on legitimate interests. You can withdraw consent at any time without affecting earlier lawful processing. These rights are not absolute where the law allows or requires us to keep information.
- Complaints Email applications@thedollsgroup.co.uk so we can investigate. You also have the right to complain to the UK Information Commissioner’s Office through ico.org.uk/make-a-complaint/.
Adults Only
This service is strictly for people aged 18 or over. We do not knowingly collect applications from anyone under 18. If we learn that an under-18 applicant has provided information, we will stop processing the application and delete the information unless a limited record must be kept for safeguarding, security, or legal reasons.
Changes to This Policy
We may update this policy when the website, application process, providers, or legal requirements change. The latest version and its update date will remain available on this page.